Terry Chay
  * The Database
    * Ahmdahls law (slowest Part will be the Bottleneck)
    * Database Abstraction, make Databases portable (indipendence)
      * Web 2.0 Sites should not use Database Independence
      * B2B should use DI
      * Use the Advantages the DB System gives you
      * Use Data Abstraction instead DBAbstraction
      * Advantage of Data Abstraction: hire DBAs and only give them Interface
    * if your Problem is mappable in Wordpress, use it for christ sake  
  * Toy Sites
    * if you know the Bounderies, use a Framework
    * inefficency isnt important for Enterprise but not for customer face sites
    * PHP Developers are Jackhammers :)
    * if an average developer writes 1000 lines a day, a (academic) developer writes 2
  * Standardization 
    * many Coders know Rails but not Ruby
    * many Coders know PHP but don't know the Core
  * Where PHP rocks
    * ease, simple, direct, ugly
    * Tim Bray, whenever i code PHP my heart goes black
    * PHP is the shortest distance between two points
  * solves Errors
    * Design Pattern can be used to fix Errors in Code Design
  * other Stuff  
    * Memcache is L2 for APC
    * low level Objects send Alertnotice to High level Objects, High level Objects send listeners then
      (advantage is you could deactivate the listeners and dont have to deactivate low level Objects)

    * DO AB TESTS for everything (smiley face at end of subject line does 20% more clickrate)
  * examples for good framework design   
    * top 100 Webseites - 40% dont use PHP, 60% do
    * AJAX is replacing default Templating Systems in PHP
    * NOT Ajax but AJAJ (AsynchronousJavascriptAndJSON) JSON is easier to use on ClientSide 
    * db is not longer the Bottleneck thx to Memcache
    * bind lightly, Loose Coupling 
      * memcache was developed by PERL Developer, now most commits are coming from PHP Devs
      * Design Patterns are coming from Java DEVS, now Java Devs are entering PHP
      * Ruby is multithreaded, you have to use CloudComputing and it's developed many usefull tools (GitHub, CruiseControl)
  * Conclusion 
    * Dont say Fuck you, blog this!